We have built a system of shared values and beliefs that has shaped Romina PLC over the past five decades. Our Guiding Values are a very real and visible part of our company culture and present at every level of our organisation.
We see people as our greatest asset, we invest in our people and push for their professional growth.
We act with integrity and honesty and focus on carrying our business with transparency.
We always aim to build things that last. Our relentless focus on customer satisfaction and success drives our ambitions for long term scale.
We take responsibility for our actions and take great pride in our performance as a team
We like efficacy. Every level of our business is built to use resource efficiently with minimum waste.
We pursue and encourage innovation, this doesn’t stop us from caring about our world. We limit our carbon footprint and find innovation in making our business environmentally efficient.
Background
Romina PLC was founded by Girma Taye; a prominent, self-made business leader with extensive experience in the hospitality industry. The company first started in 1973 as a small restaurant in Arat Kilo, and has since evolved into a high-profile company engaged in restaurant management, international trading services, Fast Moving Consumer Goods (FMCG), coffee exporting, as well as importing and distribution of various products to the local market.
Romina’s strong commitment to provide unique services in the hospitality industry created an opportunity to open a group of restaurants in prime locations around Addis Ababa as well as a dairy farm and a coffee processing plant in Oromia zone.
We’re always curious and looking new ways of doing new things and push ourselves to find new ways of thinking. It is one of the biggest values that has brought us the most return on our investment.
When we build businesses, we build them to last and create lasting impact in our country. From our coffee export centers to our restaurants we push to stay in the headspace of our customers. The only way we can ensure that is by making sure our service is unparalleled.
Part of our core values is positive change. In all our interactions with customers, employees and partners we aim to create positive impact. We strongly believe in investing in people and the country we work in.
Any requests?
