Growth with
purpose.

We invest directly in the farmers who grow our coffee, providing disease-resistant coffee seedlings and shade-tree seedlings free of charge to encourage sustainable growing systems, and supporting them throughout the agricultural year with access to the planting materials they need.

Beyond the farm, we purchase coffee at fair, premium prices and share dividends based on farmers' original coffee supply, giving our partners a stake in the value their coffee creates, not just a one-time sale.

This support runs across our sourcing network in Sidama, Limmu, Yirgacheffe, Guji, Djimma, and Neqemte, with facilities and operations based in Sidama, West Arsi, Wollega, and Guji.

Our responsibility doesn't end at the farm gate. We invest directly in the infrastructure our coffee communities need to thrive, including:

• Two schools for community children
• Bridges to improve connectivity
• Roads to improve transportation and access
• Two potable-water site, bringing clean water within reach for the surrounding community
• Coffee Nursery Establishment and Seedling Production

These projects are built within the same communities that grow our coffee: practical, long-term investments in education, mobility, and everyday essentials.

Great coffee starts with a healthy environment, and we take that responsibility seriously. Our environmental programme includes shade-tree planting and disease-resistant varieties on the farm, alongside a growing push toward reduced carbon emissions, less operational waste, and renewable energy through our eco-friendly machines at our processing facilities, together with expanding partnerships in reforestation and biodiversity conservation.
We are working to build a circular economy by turning coffee pulp, a byproduct of coffee processing, into natural fertilizer. Instead of treating coffee pulp as waste, we transform it into a valuable resource that can support healthier soil, reduce waste, and benefit coffee-growing communities.

Washed coffee processing uses a lot of water, so we treat the water used during washing before it's released back into the environment. It is an ongoing operational commitment, not a one-off project, applied at our wet-mill and processing facilities across Sidama, West Arsi, Wollega, and Guji.

Our sustainability journey continues with a focus on practical, measurable improvements across our operations.

• Reducing our carbon footprint
• Minimizing operational waste
• Investing in renewable energy at our processing facilities
• Expanding reforestation partnerships
• Supporting biodiversity conservation

Training sits at the heart of how we build a more sustainable coffee industry. For our partner farmers, that means hands-on capacity-building and agronomic based practices in sustainable farming, farm management, plant health and disease prevention, proper use of improved varieties, shade-tree management, harvesting and quality practices, environmental responsibility, and processing quality, delivered continuously, in step with the agricultural calendar.